CAA Brand Management to steer licensing push for McLaren Automotive

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.

Paul Black of Andersen Press on licensing Elmer, The Bolds and Not Now, Bernard

Paul Black, from Anderson Press, on the directions they’d like to take Elmer…

Elana Woldenberg – Senior Director of Product Development at hand2mind – on bringing Numberblocks into toys

hand2mind’s Elana Woldenberg discusses creativity, education and working with brands.

Anderson Entertainment teams with designer Andrew Harman for Thunderbirds: Danger Zone card game

Anderson Entertainment connected with Harman following a call out to game designers through Mojo Nation.

Asembl brings ice cream brand Weis into muesli bars with Bounce Foods

“It is the first time Weis has been outside of the freezer and what better place for these iconic flavours to land than in the muesli bar aisle as part of a partnership with Bounce,” said Asembl MD Justin Watson.

Märklin readies Keith Haring model train set

The launch forms part of Märklin’s Message Wagon range, which has previously included a Jean-Michel Basquiat set.

Scooby-Doo! And the Mystery Pups to “give pre-schoolers a version of Scooby to call their own”

The series – featuring ‘mysteries more kooky than spooky’ – will debut on the Cartoonito pre-school block in 2024.

The Brand Radar: The Phoenix, Rebellion and DC Thomson unite for KA-BOOM! The Art of Creating Comics

Start Licensing’s Ian Downes looks at how characters like Dennis the Menace and Cadet Judge Dredd have come together to inspire budding comic book artists at the KA-BOOM! exhibition.

From Barbie to Colin the Caterpillar: How brands are celebrating the Queen’s Platinum Jubilee

Brands including Swatch, McDonald’s and Peppa Pig have launched Jubilee-inspired products and experiences.

Crayola eyes consumer products growth across EMEA with WildBrain CPLG

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.

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