“Dune: Awakening truly promises to bring the world of Dune to life in an exciting new way,” said Sam Rappaport, VP of Interactive Media at Legendary Entertainment.

Vanessa Jack, Assistant Licensing Manager at Asmodee Entertainment, talks us through her route into licensing – and her first impressions of the industry.

“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.

Marks the first official Peaky Blinders clothing line to launch in Brazil.

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The move celebrates Ben & Jerry’s joining Tony’s Chocolonely’s mission to end modern slavery and child labour in the chocolate industry.

Gregory Benassar, Head of New Business at Asmodee, and Beatrice De La Rochefoucauld, Licensing & New Business Manager at Asmodee, discuss crafting games for brands like Squid Game, Sonic the Hedgehog and Arsenal FC.

The ‘Pixels & Products’ session will explore the creative process behind successfully extending video game brands into consumer products and experiences.

“We asked ourselves: if Sally were built today as a road-approved model, what would she look like?” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios.