“At ZAG Play, we will leverage our unique point-of-difference as both an animation content powerhouse and a high-quality toy company to develop products that empower children to see themselves as heroes through imaginary and aspirational play,” said ZAG CEO Jeremy ZAG.

Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.

‘The capsule embodies Corona’s relaxed vibes and passion for recreation, aligning with State Bicycle’s best-selling cycling gear,’ read a statement around the launch.

Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice are the focus of a new range of candles, fragrant oils, tealights and melts.

As one of last year’s winners, Wayne won a free exhibition stand at BLE 2022. We caught up to find out more about his plans for next month’s show.

Vodka launch marks the second collaboration between the two firms, following Brewdog’s Candy Kittens IPA.

The Heinekicks sneaker has a bottle opener in the tongue and Heineken beer injected into its sole.

Players must race to the finish line in Red Light, Green Light, or try to burst past their rivals’ defences in The Squid Game

“With American Psycho, fans get to put themselves in the shoes of Patrick Bateman, one of the most interesting characters to come out of cinema in the past 22 years,” said Scott Gaeta, President and Publisher of Renegade Game Studios.

“Never before has the fanbase been able to experience – and taste – the franchise in such a way,” said Dave Tovey, Head of Tinderbox at Beanstalk.