The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
Fluxx Gaming’s Serge Van Kleef on bringing Slush Puppie into energy powders
Fluxx Gaming MD Serge Van Kleef discusses the value that brands can bring to the gaming supplement industry.
Jewel Branding & Licensing brings artist Nikki Chu and Z Gallerie together for home collection
“I’m so excited to introduce my new collection with Z Gallerie, which is infused with patterns and textiles from around the globe,” said Nikki Chu.
Creative Craft Group launches Play-Doh arts and activity range
“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.
Thorpe Park’s tea cup ride to be rebranded as the Dobble Tea Party
As part of the partnership, Asmodee will launch a Thorpe Park Resort edition of Dobble featuring symbols of the theme park’s rides.
K-pop group NCT 127 get their own graphic novel with Z2 Comics
Z2 is calling it ‘the first-ever official K-Pop graphic novel’.
Chester Zoo readies Bing experiences
“Bing – with his enthusiastic approach to the natural world – is a great way to highlight some of the incredible species we share our planet with,” said Dominic Strange, Commercial Director at Chester Zoo.
Designer Christian Cowan on bringing Teletubbies into high fashion
Fashion designer Christian Cowan discusses design, creativity and the nostalgic pull of Teletubbies.
Joe & Seph’s brings Dungeons & Dragons into popcorn
Dungeons & Dragons Chilli Chocolate Caramel is described as ‘an adventurous popcorn worthy of wizards, bards and barbarians alike.’
Jason Exum reveals why now’s the right time for Dyce Games’s HISTORY Channel trivia game
History in the making – of a board game! Jason Exum on the HISTORY Channel trivia game