In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?
Bésame’s Gabriela Hernandez on the detective work that goes into bringing brands like Mary Poppins into cosmetics
Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.
Games Workshop readies Warhammer’s move into film and TV as Finn Arnesen joins as Head of Entertainment Development
“There is a tremendous appetite for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories and countless memorable characters, our options are virtually limitless,” said Arnesen.
BrandFocus’ Michele Pearce on Scalextric opportunities, Street Fighter rubber ducks and licensing evolutions
We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.
“I wanted to make sure when you crack open the beer you knew immediately what the inspiration was,” said Goose Island Master Brewer, Andrew Walton.
Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.
We caught up with Lucy to find out more about the design process behind her MTV range, what the brand means to her – and the other licences she’d love to design for.
The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.
“This channel is a labour of love for the Rolling Stone staff and is an opportunity not just to bring our brand of storytelling to new audiences, but make them a part of the story,” said Executive Producer Christopher Cruz.
We caught up with Producer and Franchise Developer Vincent Imaoka to find out about his career to date, including successfully giving brands the anime treatment.