Macmillan Children’s Books, Sweet Cherry and Poetic Brands join Super Sema licensing programme
“We’ve been thrilled with the incredible response we’ve had from partners and retailers so far and look forward to seeing this programme grow and grow,” said Katie Wilkinson, Head of Publishing and Operations at The Point.1888.
Asembl brings Chupa Chups into popcorn with Kinrise
“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.
Dumb Ways to Die gets the card game treatment from Spin Master
The brand began life as an Australian public safety campaign from Metro Trains and has recently taken off on TikTok.
Fanattik teams with Konami to launch exclusive ranges for Metal Gear Solid, Castlevania and Silent Hill
“What started out as a casual conversation during my visit to Las Vegas Licensing Expo last year has evolved into something with such huge potential,” said Fanattik MD Anthony Marks.
Chefs Yong Ming Choong and Jacky Lai on bringing Van Gogh’s Sunflowers to life as an afternoon tea experience
Fairmont Singapore’s Executive Pastry Chef Yong Ming Choong and Senior Sous Chef Jacky Lai discuss working with ARTiSTORY to bring Van Gogh’s Sunflowers to life in food.
Beanstalk brings Guinness into Mac & Cheese with Vermont Cheese Products Inc
“The combination of Guinness & Cabot Cheddar gives a gorgeous deep flavour that brings something new and exciting to Mac & Cheese,” said Diageo Licensing Manager, Declan Hassett.
Scrabble by the book: Publishing Manager Gerry Breslin on branded dictionaries by HarperCollins
As Scrabble turns 75, Gerry Breslin discusses how HarperCollins extends the brand in books
LEGO details first slate of products celebrating 100 years of Disney
The line-up includes a LEGO DUPLO Disney 3 in 1 Magical Castle, the LEGO Disney Celebration Train and a LEGO Disney ‘Up’ House.
Talking Brands: Mattel is bringing Barney back… Which other classic kids’ TV shows are right for a relaunch?
Play Elevated’s Deb Weber, Imaginnovation’s Wayne Lindsay and Vize Creative’s James Oddy give us their picks for shows ripe for a comeback.
Tomato Source’s Jon Morse on the two hats you have to wear when designing licensed products
Jon Morse – Senior Designer and Creative Lead at Tomato Source – discusses sustainability, fandom and trendspotting.