The game comes with an exclusive collectible 4” Squishmallows Cam the Cat plush.

Each NFT statue depicts Ronaldo in an iconic moment from his life, from career-defining bicycle kicks to his childhood in Portugal.

“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.

The Central Perk logo appears across the range, as well as the characters’ names in Maison Labiche’s embroidered style.

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

David Born on bringing Buddy the Elf to Asda ads… And seasonal joy to TV viewers everywhere!

The Gears of War video game franchise has sold over 40m copies since debuting in 2006.