Scruffy Dog Creative and Simtec Systems develop Fisher-Price ride

“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.

Is your brand ready for Licensing Expo?

In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.

Kids Industries marks 20 years with fresh brand identity and October conference

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.

Vice Press teams with Florey for trio of Batman posters

The poster captures the moment Batman descends from the rafters of Ace Chemicals.

Headspace partners with Lucasfilm for Star Wars breathing exercises

The Breathe With Yoda exercise sees Yoda raise an X-wing with each breath in, and lower it back into the swamp with each exhale.

Hasbro bolsters Magic: The Gathering’s Universes Beyond range with Warhammer 40,000 collaboration

The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.

Kings Wild Project teams with Middle-earth Enterprises for Lord of the Rings playing cards

“Since I started designing playing cards ten years ago, it has always been on my bucket list to illustrate and produce a series of decks based on these beloved stories,” said Kings Wild Project’s Jackson Robinson.

LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Only a few weeks left to get your nominations in for Play Creators Awards 2022

The deadline to get nominations in is Monday, May 23rd 2022.

Brand Licensing Europe 2022 details first wave of exhibitors

Those new to the show this year include Van Gogh Museum, Chefclub and License This! winners Sophie Jonas-Hill and Joel Mercer.

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