“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“We now want to bring this magic to the masses”: Keith Dawkins discusses the unique consumer product opportunities around the Harlem Globetrotters.

As Glue celebrates its 10th anniversary this year, we catch up with Founder and MD Carla Bowden.

Steve Collier – Creative Director at Brand Alliance – on how working across licensed and non-licensed ranges fuels creativity.

“Extending our collaboration is a natural progression of our successful partnership,” said Waell Oueslati, Director of Consumer Products at Crunchyroll.

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.

“We look forward to developing new partnerships that add charm and intrigue to the lives and homes of consumers around the world,” said Yvonne Fisher, co-founder and designer at Yvonne Ellen London.

The limited-edition launch combines the tangy flavour of Pickled Onion Monster Munch crisps with Heinz’s Mayonnaise.

“IMG has been making a valuable contribution to the prestige of the 24 Hours of Le Mans brand for over 15 years,” said Stéphane Andriolo, Sales and Marketing Director at Automobile Club de l’Ouest.

“We look forward to building new opportunities that reflect his dynamic presence in education and entertainment,” said Francesca Lisle, Managing Director at Lisle Licensing.