The range includes items inspired by games like Monopoly, Mouse Trap and Twister.

“This will be the most anticipated launch of the year,” said Paul Solomon, CEO of Moose Toys.

“We’re thrilled to take all LEGO and board game fans on this gaming journey, combining the LEGO Group’s timeless creativity with our passion and expertise in board games,” said Birgitte Bülow, leader of the LEGO board game creation team at Asmodee.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

“It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that,” said Millie Bobby Brown, founder of florence by mills fashion.

The range combines recognisable characters and phrases with signature Emma Bridgewater style.

“We’re excited to put together a stellar platform of licensed partners to tell the Heathcliff story,” said Maria Alcaide, President of Licensing Haüs.

The Mojo Nation 100: 2024 Edition – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.

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