Areas of interest for the children’s book brand includes apparel, dress-up, games and puzzles, publishing, stationery, gifting and more.

Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.

Asembl MD Justin Watson discusses his licensing education, the Australian market and Violet Crumble cakes.

The new range includes a Guinness Ketchup, a Guinness Smoky BBQ sauce and a Guinness Beef & Onion stir in gravy mix.

The handbag is priced at £198 in a nod to KFC’s £1.98 Twister Wrap deal.

“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

The rebrand includes the publication of a new style guide.

“Brand partnerships are on the rise with shoppers seeking authentic flavours and new experiences,” said Gareth Turner, Head of Marketing at Weetabix.

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.