The competition reality show will see 456 real players enter the game in pursuit of a $4.56 million cash prize.

“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.

Hard Mtn Dew is available in several States across the US, with more being added throughout the year.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation.

The range includes a tin of all butter shortbread rounds designed to emulate a set of golf balls.

Alexandra Salisbury – Senior Category Manager for Toys & Games EMEA & ANZ at Paramount ­– on recent launches, inventor opportunities, and the power of a cuppa.

The range includes a Dr. Ian Malcolm-inspired toy, a dinosaur wearable headpiece and Raptor Scraps treats.

The Insights Family looks at how brands that build a presence across numerous touchpoints better resonate across generations.

“We can’t wait to bring the industry back together again and help to drive the conversations that lead to the creation of innovative new products that consumers love,” said Anna Knight, SVP of Licensing at Informa Markets.

Each member of Queen has his own pair, while there are also designs inspired by the music videos for I Want to Break Free and Radio Gaga.