Alaska Airlines, Disneyland and Lucasfilm team up for Star Wars-branded aircraft
The Star Wars-themed plane is scheduled to fly in the Alaska fleet and throughout Alaska’s network for at least eight years.
B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate
Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.
Rebecca Bleau and Nicholas Cravotta on creating The Queen’s Gambit board game
The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.
George at Asda launches Animal Planet collection
The range has been designed and manufactured by Poetic Brands.
Brand licensing agency LMCA expands into Europe with Stobbs partnership
“The combination of LMCA’s global strategic brand licensing capability and Stobbs’ extensive trademark and IP service provision will deliver a comprehensive and compelling offering to both new and existing clients of both organisations,” said LMCA CEO Ciarán Coyle.
Orlebar Brown debuts WHAM! capsule collection
The range is inspired by the band’s hit song, Club Tropicana.
The Giftware Association’s Sarah Ward on creativity, innovation and opportunities for brands
The Giftware Association CEO Sarah Ward discusses the licensing industry’s evolving relationship with gifts – and what we should expect from the upcoming Gift of the Year Awards.
Peace Collective launches McDonald’s apparel collection
The collaboration forms part of this year’s McHappy Day initiative, with sales supporting Ronald McDonald House Charities Canada.
Royal Shakespeare Company readies stage adaptation of Studio Ghibli’s My Neighbour Totoro
“I am delighted that the RSC have become our partner because I feel much in common between the quality of the RSC and Mr. Miyazaki’s aesthetic,” said Joe Hisaishi, Executive Producer and Original Composer of My Neighbour Totoro.
Eden Project coffee, Van Gogh fragrances and Tetris waffle makers among winners at The B&LLAs 2022
Adam Bass, MD of Golden Goose, won the night’s final accolade, the Brand Ambassador Award.