Rocket Licensing to helm consumer products push for Little People, Big Dreams
Areas of interest for the children’s book brand includes apparel, dress-up, games and puzzles, publishing, stationery, gifting and more.
The World of EPI’s Dr Lisa Williams on design, Disney and diversity in the doll aisle
Dr Lisa Williams – CEO and Founder at The World of EPI – discusses her route into the toy industry, her approach to design and why authenticity matters.
“The product has to be the hero”: Asembl’s Justin Watson on food brand innovation
Asembl MD Justin Watson discusses his licensing education, the Australian market and Violet Crumble cakes.
The Flava People bolsters Guinness portfolio with sauce collection
The new range includes a Guinness Ketchup, a Guinness Smoky BBQ sauce and a Guinness Beef & Onion stir in gravy mix.
KFC launches Wrapuette Handbag
The handbag is priced at £198 in a nod to KFC’s £1.98 Twister Wrap deal.
Mattel brings He-Man and the Masters of the Universe into Roblox
“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.
Animaccord embarks on rebrand for Masha and the Bear
The rebrand includes the publication of a new style guide.
Weetabix and Lyle’s Golden Syrup team up for cereal collaboration
“Brand partnerships are on the rise with shoppers seeking authentic flavours and new experiences,” said Gareth Turner, Head of Marketing at Weetabix.
J.J. Abrams’ Bad Robot to produce live action Hot Wheels film
Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.
Reemsborko to represent Octas’ portfolio, including Gloomy Bear, All Purpose Bunny and Mimi & Neko
“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.