“The brand never goes out of style”: Karen Hewitt on why the TRANSFORMERS franchise is a great fit for Character.com
As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.
“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build
Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.
SuperX’s Austin Gayne on crafting the first-ever activewear collection for TRANSFORMERS
Austin Gayne – Owner and CEO of SuperX – on bringing iconic characters into activewear.
Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box
“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.
Absolut teams with Andy Warhol Foundation for limited-edition bottle
The bottle is inspired by the 2020 rediscovery of Warhol’s Absolut ‘blue’ painting.
Artist Annie Tempest on bringing her Tottering By Gently cartoon strip into licensing
“It’s quintessentially British”: Annie Tempest discusses the origins of Tottering By Gently – and working with Karen Addison on its licensing push.
Stephanie Milton – Publishing Director at Studio Press – on brands, cover design and the ‘Book As Object’ trend
“Our books are created by fans, for fans”: Stephanie Milton, Publishing Director for Bonnier Books UK’s Studio Press imprint, discusses design decisions around licensed titles.
Fred Rogers Productions teams with Palace Entertainment for immersive experiences and character meet and greets
“The experiences we create together will foster moments of joy and connection for all families,” said Christopher Arnold, Fred Rogers Productions’ Chief Operating Officer.
Brandship to handle UK and European licensing push for LAIKA’s portfolio
“With pent up demand and a highly engaged audience, there are number of best-in-class partners in key categories that are being secured,” said Brandship Founder and CEO Lisa Shapiro.
Gap and Disney’s expanded partnership kicks off with Collegiate collection
“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylised product,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.