The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.

The range features design elements inspired by the world of construction.

“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.

“The aim is to have the new editions ready for the 2025 RHS Chelsea Flower Show,” said Robert Ellis & James Coplestone.

The collection includes a Star Wars Darth Vader Varsity Jacket.

“We’ve taken great care to bring the charm and spirit of the Puffin Rock series into this Roblox experience,” said Brian Tyrrell, General Manager at Cartoon Saloon Brand Development.

“We wanted to get across the feeling of Van Gogh’s sketch work in a way that could be reproduced commercially”: Skew’s Oliver Dyer and Sara Bignardi talk Van Gogh.

Marianna Fundator, Senior Director of Licensing at IMG, reveals the key to successful creative collaborations between brand owners and licensees.

“We get inspired by people who are inspired by Vincent!”: Marijn Veraart – Head of Licensing at the Van Gogh Museum – discusses being inspired by her licensees.

John Mersho takes us inside the development of Shoe Palace’s recent Van Gogh Museum collection.