David Brown Automotive celebrates Marshall’s 60th anniversary with Mini Remastered Marshall Edition
Taking design inspiration from Marshall’s iconic amps, the boot of the car houses a fully-integrated Marshall DSL1 Combo amp.
Jane and Neil Woodhead on Speakeasy’s approach to creating licensed alcohol-infused ice cream
Start Licensing’s Ian Downes catches up with the team at Speakeasy, delving into the ice cream firm’s collaborations with brands like Ableforth’s Rumbullion and Lazzaroni’s Limoncello.
LADbible enters the party game space with First Impressions
Inspired by LADbible’s popular First Impressions YouTube series, the card game sees players battle it out to recreate their best and worst impressions of famous faces.
Iceland’s Barratt ice cream range welcomes Dolly Mix, Milk Teeth and Giant Strawberries flavours
Other flavours joining the expanded range includes Cherry Cola Bottle, Wham Rocket, Refreshers and Mini Poppets.
Ubisoft teams with Reebok for Just Dance footwear
The range features four footwear styles in a variation of colorways that reflect the ‘vibrant energy of the Reebok map featured in Just Dance 2022’.
The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions
Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.
“The fit between the cause and the IP is essential”: Louis Kennedy’s Tracey Richardson on crafting partnerships with purpose
Tracey Richardson, Charity and Partnerships Lead at Louis Kennedy, discusses her approach to bringing brands and good causes together.
Brands & Retail UK details line-up for upcoming Pitch Smarter Conference
Confirmed brands includes Team GB, Mattel, Paramount, Warhammer, The Ashmolean Museum and The V&A.
Australia’s Bulla Dairy Foods debuts Chupa Chups ice-cream
“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” said Bulla’s Head of Marketing, Andrew Noisette.
Warner Bros’ Batman NFT collection looks to “redefine the NFT experience”
“The Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe, while embracing their fandom in the growing metaverse ecosystem,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros.