Each item in the range has been inspired by the fast-food chain’s four types of Hot Sauce.

How Wigwam Studios helps toy and content companies create trend guides that matter.

The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

Armando Roque – Senior Product Design Manager at Super7 – on crafting products that fans crave.

Creative Producer Jeff Parker discusses the scale of the epic brand extension: Doctor Who: Time Fracture

Stuart comes with his guitar, while Bob is armed with his teddy bear, Tim.

The Kawhi II “Goosebumps” shoe has been designed by Kawhi Leonard and uses the brand’s orange and green shades.

Start Licensing’s Ian Downes looks at how brands like Thomas & Friends, Space Invaders and Shaun the Sheep have successfully been used to support safety campaigns.

“The coffee notes already in Guinness make the creation of Guinness Cold Brew Coffee Beer a natural – and delicious – next step in our proud history of innovation,” said Grainne Wafer, Global Brand Director for Guinness.