“As Jim Bowen would have said, this is a super, smashing, great partnership,” said Laura Wood, Brand and Social Media Manager for Bullseye.

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.

“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.

The Springfield Elementary-inspired styles include a vintage school uniform-inspired wide-wale yellow corduroy jacket and pants.

“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.

“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.

Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.