“The best formula is keep designs simple”: Character Wear’s General Manager, Phil King, discusses what flies in fashion

Jon Spalding – Commercial Director at Pophouse Entertainment – on his approach to crafting partnerships for music icons like KISS, Cyndi Lauper and Avicii.

“Joining a team whose passion and imagination created such iconic brands and products is a dream come true,” said Verzé.

“Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families,” said Meike de Vaere, SVP Partnerships & Business Development, WildBrain CPLG.

“People watching and store visits are vital”: Danny Heffer shares his thoughts on creativity, retail and 25 years in the industry.

“We see endless opportunities to create unique merchandise featuring renowned Cenobite characters from the franchise,” said Mark Freedman, President of Surge Licensing.

“We will deliver extraordinary products that encapsulate the enchanting spirit and magic of the franchise in every detail,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products.

“These characters can captivate a new generation”: Dour Darcels CEO Jack Yeung on why Chupa Chups felt like an authentic partnership.

“IMG is a global licensing agency whose reputation and results precede it, and with good reason,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

Georgina Hurcombe discusses brand plans for Pop Paper City – and the show’s core message of “doing as well as viewing”.