Sophie la girafe plush, activity mats and rockers on the way from Dan Dee International’s Animal Adventure arm
“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.
Levi’s debuts The Simpsons apparel collection
The Springfield Elementary-inspired styles include a vintage school uniform-inspired wide-wale yellow corduroy jacket and pants.
Disneyland’s floral display swaps Mickey for Minnie to celebrate Women’s History Month
“There have been some seasonal changes over the years, but Mickey Mouse has always been the star of the show … until now!” said Horticulture Manager Sarah Day.
Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel
“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.
D1 Milano’s Dario Spallone on creating watches for brands like A Clockwork Orange, Gremlins and Chupa Chups
Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.
KFC teams with Pillow Pets for giant Chicken Sandwich Snuggler plush
“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.
Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac
Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.
Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?
We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…
Spin Master to remain toy partner for Batman and DC through to 2026
“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.
Marvel’s second Fortnite comic to land in June
Each first print issue of the five-part mini-series, Fortnite x Marvel: Zero War, will contain a code to unlock a bonus digital cosmetic in Fortnite.