Banijay teams with FOMO Lab for Mr Bean NFTs

“Any initiative which not only draws attention to but actually enables access to the fabulous artwork associated with the Mr Bean Animation series, I welcome with open arms,” said Mr Bean co-creator Rowan Atkinson.

Flame Tree Publishing’s Frances Bodiam on launching calendars, diaries and puzzles around heritage brands

Frances Bodiam, MD at Flame Tree Publishing, discusses the firm’s collaborations with brands like The Ashmolean Musuem, The V&A and the Museum of Domestic Design & Architecture

LMCA to helm global licensing push for Castrol

“We believe there is enormous untapped potential for the Castrol brand globally and are excited to be chosen to work with Castrol on the next phase of their strategic brand development initiatives,” said Ciarán Coyle, President and CEO of LMCA.

Northern Monk revisits Aunt Bessie’s collaboration for Jam Roly Poly Pale Ale

“We appreciate how important it is to get together for a meal with family and friends, and what better way to do this than re-introducing a truly iconic brew made by two iconic Northern brands?” said Northern Monk Founder Russell Bisset.

Kith launches Goodfellas collection

“Being able to work on collections centred around the things that shaped me growing up is the basis of what the Kith brand is built on,” said Kith founder Ronnie Fieg.

Reebok debuts Money Heist footwear and apparel range

The range of footwear is inspired characters and outfits from the show.

Alaska Airlines, Disneyland and Lucasfilm team up for Star Wars-branded aircraft

The Star Wars-themed plane is scheduled to fly in the Alaska fleet and throughout Alaska’s network for at least eight years.

B3 Creative’s James Marsh on crafting campaigns that engage, entertain and educate

Having worked with brands like LEGO, The Ritz and England Athletics, James Marsh – MD at B3 Creative – discusses how the consultancy helps firms looking to engage with children and young people effectively.

Rebecca Bleau and Nicholas Cravotta on creating The Queen’s Gambit board game

The founders of Bluematter Games reveal how – and where – they generate licensed games ideas.

George at Asda launches Animal Planet collection

The range has been designed and manufactured by Poetic Brands.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.