BMW teams with Jeff Koons for limited edition M850i xDrive Gran Coupé

“Never before in the history of our company has a BMW been created with such an extensive design effort as The 8 X Jeff Koons,” said Oliver Zipse, Chairman of the Board of Management of BMW.

Birmingham City FC rebrands as Small Heath Alliance for Peaky Blinders collaboration

On matchday, players will leave the tunnel to the sound of Red Right Hand – the show’s theme song – and Shelby Brothers Ltd hoardings will surround the pitch.

POLYWOOD CEO Doug Rassi on bringing Country Living into outdoor furniture

Doug Rassi – CEO and Co-Founder of POLYWOOD – discusses sustainability, design and POLYWOOD’s Country Living collaboration.

Sitting Spiritually launches RHS Four Seasons bench collection

“Sitting Spiritually’s newest RHS-inspired and endorsed bench manages once again to surprise and delight,” said RHS Licensing Manager Cathy Snow.

Ian Hopkins discusses Rocksax’s approach to developing unique music merch

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

Lovehoney’s Bonny Hall on the firm’s Fifty Shades collection – and why more brands should do sex toy collabs

Bonny Hall – Global Product Director at Lovehoney – talks us through the design process behind the new collection, which includes the limited edition Fifty Shades of Grey Greedy Girl Rabbit.

Pokémon named License of the Year at Toy of the Year Awards 2022

Licensed toys took home half of the awards at this year’s TOTYs, with winners including LEGO Marvel Minifigures, Playmobil’s VW Camper Van and Just Play’s Ada Twist doll.

Perfetti Van Melle’s Mar Gili on how art, design and the element of surprise fuel brand extensions for Chupa Chups

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

Moonbug welcomes Susan Vargo as Head of Live Events

“There are so many opportunities to bring the joy of our brands to parents and pre-schoolers across the globe via events and attractions,” said Vargo.

Ian Smith chats about what Wigwam Studios brings to character brands, products and more

We ask managing director and co-owner of Wigwam Studios, Ian Smith, what keeps him creative…

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