Irregular Choice teams with Sanrio for range of Hello Kitty footwear and bags
The range includes boots with heels resembling Hello Kitty herself.
Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing
We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.
OddFellows’ Chris DiVito and Mohan Kumar on bringing ODB into ice cream – and the brands they’d love to work with
OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.
KFC hotel experience – the House of Harland – comes to London
The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.
Jewel Branding & Licensing brings Frank Lloyd Wright and Brizo together for new bath collection
“Staying true to Frank Lloyd Wright’s vision of reinvention was core to our product development,” said Judd Lord, Senior Director of Industrial Design at Delta Faucet Company.
Ariana Grande heads to Fortnite as part of Rift Tour in-game experience
“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.
Modiphius brings Bond baddies into board games with SPECTRE
SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.
House of Mandela’s Tukwini Mandela on telling the family story through creative brand collaborations
Tukwini Mandela – Marketing Director at House of Mandela and granddaughter of Nelson Mandela – talks us through how House of Mandela approaches licensing, delving into launches in wine and a recent partnership with KITH.
LAVAIR’s Lacey Gray on the collaborative design process behind the sneaker firm’s SEGA Mega Drive collection
Lacey Gray, Chief Marketing Officer at LAVAIR, talks us through the design process behind the SEGA Mega Drive range.
Heineken debuts sustainable Greener Bar pop-up at London E-Prix
The roof, designed to look like the foam on a Heineken beer, is translucent so consumers can enjoy the sun, removing the use of lights and reducing energy usage.
