“We’re delighted to be on Roblox to provide a new opportunity for fans to connect with our all-new Netflix series via this interactive experience,” said PJ Lewis, VP Global Head of Action Figures at Mattel.

The rebrand includes the publication of a new style guide.

“Brand partnerships are on the rise with shoppers seeking authentic flavours and new experiences,” said Gareth Turner, Head of Marketing at Weetabix.

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

“We are delighted to have Reemsborko as the agent for all our cherished properties and look forward to the hussle they will bring,” said Octas founder Vince Shortino.

Kuwahara’s BMX became iconic when it appeared in the 1982 movie, and the 40th anniversary model will recreate the look of the original model.

Each item in the range has been inspired by the fast-food chain’s four types of Hot Sauce.

How Wigwam Studios helps toy and content companies create trend guides that matter.

The whisky features a label with a QR code that gives fans access to exclusive gameplay skins in Borderlands 3.

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham