HarperCollins joins Recycle to Read campaign
“It’s fantastic to be able to announce that the Recycle to Read campaign will be working with HarperCollins to reward schools with books for their participation in the scheme,” said Katy Newnham, founder of Wastebuster.
Star Editions debuts Moonbug e-shop featuring exclusive CoComelon and Blippi product
“We have wanted to bring our take on both Blippi and CoComelon to the UK for a while now and I am thrilled to say that we have achieved that goal this year,” said Star Editions’ Will Marston.
Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing
What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!
The Brand Radar: Woodmansterne, Tom Gates and how book brands thrive in the greetings cards space
Fresh from a trip to PG Live, Start Licensing’s Ian Downes looks at the opportunities for brands to thrive in the greetings cards space.
Colorway Game Labs’ Omari Akil on bringing DJ Jazzy Jeff and the Fresh Prince into board games with Summertime
We caught up with Omari to find out more about his approach to game design – and delve into how he translated a smash hit song into an engaging tabletop experience.
Mattel Television’s Rob David on Masters of the Universe: Revelation – and the three pillars that guide how the firm brings toy brands to TV
Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.
Levi’s debuts Grateful Dead denim collection celebrating ‘our ongoing legacy of music, community and creativity’
The range fuses iconic band graphics and tie-dye psychedelics across special denim pieces and accessories, including jeans, tees and bucket hats.
Mattel teams up with JJ Abrams to launch Bad Robot premium action figure
“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.
The Ashmolean Museum’s Declan McCarthy and Carrie Hickman on the untapped brand potential of the world’s first public museum
We caught up with the Ashmolean Museum’s Declan McCarthy, Head of Publishing and Licensing, and Carrie Hickman, Publishing and Licensing Co-ordinator, to find out more about the institution’s unique brand opportunities.
Transport for London debuts updated style guide and new trend packs
“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.
