“Play the games, drive the cars, taste the sweets”: CAA-GBG’s Ellie Parry on being hands-on with brands
Ellie Parry – Senior Brand and Product Development Manager at CAA-GBG – discusses her approach to design, what fuels her creativity and the four Ps…
Desmond & Dempsey’s Molly Goddard on creating luxury dinosaur pyjamas with the Natural History Museum
Desmond & Dempsey co-founder Molly Goddard tells us what prompted the collaboration – and how the Museum’s focus on sustainability left a lasting impression on the firm.
Licensing Expo to return to Las Vegas in May
All Licensing Expo participants will be required to wear a face mask while indoors at the Mandalay Bay Convention Center and present proof of vaccination or a negative Covid-19 test.
Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more
Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.
An ABC of classics: why Anthologies, Books and Concerts are part of Gerry Anderson’s legacy
Jamie Anderson discusses extension plans for some all-time classic brands.
Jean Théberge on why licensed lines are at the heart of WREBBIT’s iconic 3D puzzles
President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.
Funko Games details E.T. The Extra-Terrestrial: Light Years From Home game
Players race around the neighbourhood using ramps and shortcuts to find parts to make a communication device to contact E.T.’s home planet
Read this year’s Mojo Nation 100 – a listing of the toy and game industry’s top design talent – online now
The Mojo Nation 100 details toy and game designers, inventors and R&D execs who have excelled over the last 12 month – all nominated for by those working in the industry.
Warhammer stickers and trading cards on the way from Panini
“We are privileged to be given the opportunity to work on such a popular IP with a dedicated fanbase,” said Jess Tadmor of Panini UK.
M&M’S details inclusive brand refresh, including character revamps and updated tone of voice
“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President at Mars Wrigley.