The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.

Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.

“While many games fight like Batman, our games will challenge you to think like Batman,” says Ignacy Trzewiczek, CEO and lead writer/designer of the game series.

“This is dance for people who don’t usually watch dance,” said Peaky Blinders creator Steven Knight.

“Everything Odo stands for resonates and aligns with our own values,” said Wow! Stuff’s Director of Licensing, Kenny McAndrew.

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.

“Walkers is a dream property to work with as it holds a place in the hearts of many,” said Elliott Matthews, Managing Director of Poetic Brands.

Karl Mizen, Creative Director at Numskull Designs, tells us about the origins of Tubbz – and which character has been the toughest to ‘duckify’ so far.

With partnerships in place with the likes of Hasbro and WowWee, we spoke with Ashley about what ToyTopic is bringing to the industry.

The Percival range spans sweatshirts and t-shirts embodied with icons like a genie’s lamp, ice cream and pizza slices featuring James and Ed.