Prada partners with adidas for football boot collection

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

From SAW scares to Paddington Bear™: Path Entertainment’s Tom Beynon on crafting immersive experiences for brands

Tom Beynon – Creative Producer at Path Entertainment – discusses the development process behind the firm’s MONOPOLY: LIFESIZED and SAW: Escape experiences.

Z2 Comics readies Miles Davis graphic novel, Miles Davis and the Search for Sound

“Each page brings the energy of his music to life with the same kinetic fluidity of Miles’ compositions,” said Z2 Editor-in-Chief, Rantz Hoseley.

The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

LEGO teams with Bandai Namco for Pac-Man Arcade set

“We are always looking for new and exciting ways to bring classic gaming experiences to life,” said LEGO Designer Sven Franic.

Uniqlo reveals UT Grand Prix winning designs

The themes for this year’s t-shirt design competition were Disney, Pixar, Star Wars and Marvel.

Fortnite enters cosmetics with Revolution Beauty

“We are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and colour play,” said Sara Staniford, President of Revolution Beauty USA.

Toca Boca debuts DTC merchandise collection

“Our fans love our distinctive, colourful and collectible look and style and we see that they’re actively seeking ways to express this in their daily lives,” said Mathilda Engman, Head of Product at Toca Boca.

SpongeBob SquarePants comes to PowerWash Simulator

“Our team has created another faithful IP crossover that is respectful to the source” said FuturLab Co-CEO, James Marsden.

Ladybird has now sold over one million Bluey books

Where’s Bluey is the UK’s most popular Bluey title, selling over 100,000 copies to date.

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