Banijay Brands strikes Peaky Blinders partnerships for caps and luxury pens

“Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

Catan and Ticket to Ride cookbooks on the way from Ulysses Press

“Having seen the first ideas for the books, I’m absolutely sure that fans of both gaming brands will love them,” said Alexander Thieme, Licensing Manager at Asmodee Entertainment.

Jurassic Park’s shirtless Ian Malcolm moment gets the toy treatment from Mattel

The figure is housed within a copy of Dr Ian Malcom’s book, God Creates Dinosaurs.

Angry Birds lands in Minecraft

The DLC gives Minecraft: Bedrock Edition players an opportunity to play the classic Angry Birds slingshot game, but in the blocky Minecraft style.

LEGO partners with The Museum of Modern Art for Starry Night set

The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.

Domino’s teams with Netflix for Stranger Things-inspired ‘mind ordering’ app

“Domino’s customers and Stranger Things fans can now channel their inner Eleven by using telekinetic powers to order pizza with their mind,” said Kate Trumbull, Domino’s Senior Vice President of Brand and Product Innovation.

Molo readies Jurassic World: Dominion kidswear collection

“The themes of sustainability and co-existence from the movie fit perfectly with the visions our designers generally have when designing new collections,” said Molo CEO Mogens Jepsen.

HUUB Design’s founder, Dean Jackson, on bringing the Thunderbirds brand to endurance sports

How HUUB Design and Anderson Entertainment teamed up to create unique cycling tops.

Scruffy Dog Creative and Simtec Systems develop Fisher-Price ride

“The ride system can be designed to work with all the various iconic Fisher-Price themes, which gives our clients options and variations,” said Scruffy Dog CEO Joe Bright.

Is your brand ready for Licensing Expo?

In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.

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