Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

Nike’s Jordan Brand teams with TfL for Zone 23 apparel collection

The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

Hasbro’s Gray Bright on bringing Wordle into board games

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

Fruit-tella moves into lip balms, accessories and bath fizzers

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Endemol Shine North America’s Tamaya Petteway to lead the firm’s licensing division

“Having previously led our licensing division, I’m thrilled to return to the business and build upon our team’s proven success, while continuing to lead our brand partnerships and digital initiatives here at Endemol Shine North America,” said Petteway, SVP at Endemol Shine North America.

The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

Louisa Skevington on the RSPB’s sustainability-focused approach to licensing

Louisa Skevington – Product Licensing Manager at RPSB – talks us through recent launches from Half Moon Bay and Moorcroft.

Star Trek Spirits launches Romulan Ales

Spirits that boldly go where none have gone before…

Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development

Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.

MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion

“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.

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