Sophie Bloomfield on inspiring designers – and launching a business in the pandemic

Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas

Artisan designer Julie Dodsworth on becoming a brand – and the one thing which she’d love to work

With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.

Aardman’s Ngaio Harding-Hill on the creative challenges involved in building live events around silent characters

We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.

HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

TOMY legend Alpesh Patel on breaking toys, dinosaurs for toddlers and creative filters

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

The Brand Radar: Marmite, M&S and how food brands use licensing to thrive

Marmite… It’s said that you either love it or hate it. In the first of a new regular column, Start Licensing’s Ian Downes puts the spread in the spotlight, looking at Unilever’s inventive approach to licensing the brand.

Adidas debuts licensed line of sustainable footwear featuring the likes of Kermit, Yoda and The Incredible Hulk

Other characters in the Stan Smith range include Toy Story’s Rex, Monsters Inc’s Mike and Peter Pan’s Tinkerbell.

Fabergé teams with The Craft Irish Whiskey Company on limited-edition gift-set

“This is a thrilling partnership for Fabergé, as it sees us continuing our legacy of creating unique and collectable objects, bridging the gap between historic legacy and modern-day heirlooms,” said Fabergé’s Josina von dem Bussche-Kessell.

Studio Ghibli theme park readies for 2022 opening

Ghibli Park will boast a replica of the castle from Howl’s Moving Castle, as well as an area inspired by Princess Mononoke.

LEGO minifigure DJ Llama signs record deal with Astralwerks

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.

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