Hershey’s will debut Harry Potter Butterbeer Kisses while Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US.

Marianne James, Senior Vice President of Global Licensing at Hasbro, tells us why she believes a brand like MONOPOLY is a designer’s dream.

Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.

“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.

Most Refreshing: Natasha Dyson on sweet deals for Refreshers, Love Hearts, and Parma Violets at Swizzels.

“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.

TUBBZ enjoyed its best year yet in 2024, selling 2.63m units globally.

Brian Baker – Senior Vice President of Board Games at Hasbro – discusses Monopoly expansion packs, upgrades and fan feedback.

“Bringing together two UK icons — tea and our beloved characters — this collaboration feels like a perfect match,” said Silvia Figini, Chief Operating Officer Sanrio (EMEA, India and Oceania) and Mr. Men (Worldwide).

The Stitch-themed surfboard on wheels can be used to perform stunts and surf manoeuvres.