Australia’s Bulla Dairy Foods debuts Chupa Chups ice-cream

“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” said Bulla’s Head of Marketing, Andrew Noisette.

Warner Bros’ Batman NFT collection looks to “redefine the NFT experience”

“The Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe, while embracing their fandom in the growing metaverse ecosystem,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros.

PLAYMOBIL’s Managing Director Mark Foster on how licences can open up new worlds

Mark Foster discusses PLAYMOBIL’s plans, brands and feedback from fans

MDR Brand Management’s Daniel Avener on the design-led approach to crafting authentic partnerships for Amy Winehouse

Daniel Avener, CEO at MDR Brand Management, discusses MDR’s approach to celebrating and protecting the music icon’s legacy.

ARTiSTORY to helm licensing push for Madrid’s Thyssen-Bornemisza National Museum

“For the Museo Nacional Thyssen-Bornemisza, this partnership represents the chance to make its great masterpieces internationally known beyond its own walls and galleries,” said Ana Cela, Head of the Museo Thyssen’s Book and Giftshop.

Nickelodeon readies launch of new music label

One act already announced is Good NEWZ Girls, a girl group put together by Nickelodeon in collaboration with Ty Ty & Jay Brown Productions.

HexVet graphic novels to get TV series and consumer products push from Paramount

“The vibrant world of HexVet gives our creative team an incredible opportunity to translate the enchantment of the series into products across multiple categories,” said Pam Kaufman, President at Paramount Consumer Products.

Baby Shark movie in the works at Paramount+

The feature length film will land in 2023.

Paw Patrol’s Rubble to get his own spin-off series

The Rubble series will debut in 2023, along with the big screen sequel, Paw Patrol: The Mighty Movie.

PepsiCo teams with IHOP for Pepsi Maple Syrup Cola

“We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” said Todd Kaplan, Chief Marketing Officer at Pepsi.

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