The Brand Radar: Aardman, Electric Gamebox and the evolving world of licensed live experiences

Start Licensing’s Ian Downes looks at the world of licensed live events – from farm trails and immersive experiences to exhibitions and interactive escape rooms.

The Department’s Hamish A. Jenkinson on Arkham Asylum – and how brands can thrive with immersive experiences

To find out more about the development process behind next year’s Arkham Asylum experience, we spoke with Hamish A. Jenkinson, Founder and Executive Creative Director at The Department and Co-Founder of Dept. Studios, Inc.

Rebellion teams with Hiya Toys for Judge Dredd action figures

“Hiya Toys have a great track record for quality and the designs for these figures have blown us away,” said Jason Kinglsey OBE, CEO of Rebellion.

Author Alan Dean Foster on the novelisation of IP: From Alien and Star Wars to Krull, Star Trek and beyond…

Prolific author Alan Dean Foster discusses cinematic IP, ghostwriting and his latest work.

“It celebrates two British passions – drinking tea and getting tattoos!”: Sophie Jonas-Hill on winning License This! with Tea for Tattoo

To find out more about the origins of Tea for Tattoo and where the award-winning brand is looking to go, we put the kettle on and sat down with Sophie.

Designer Wayne Lindsay on winning the 2021 Kelvyn Gardner License This! Competition at Brand Licensing Europe

Competition winner Wayne Lindsay discusses product design, creativity and how his ideas morph…

Zara launches Playmobil apparel collection

Each item in the range comes with an exclusives Playmobil figure.

Hasbro debuts Nerf Minecraft blasters

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

Barry Hughes, Managing Director of Golden Bear Toys, on soft toys and hard challenges

Golden Bear’s Barry Hughes talks about licensing soft toys – and developing ideas.

SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

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