Mattel teams with luxury fashion label Balmain for Barbie apparel, accessories and NFTs
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.
Brand & Lifestyle Licensing Awards 2022 now open for nominations
The event will take place on Wednesday, April 27th at the Hilton Park Lane, London.
The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics
Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.
Exploring opportunities for brands in education
Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.
WATCH: Fabergé lifts the lid on the design process behind its Game of Thrones egg
“The vast majority of this piece is hand- fabricated, in much the same way that Peter Carl Fabergé would have done over a century ago,” said Fabergé Workmaster Paul Jones.
Peter Rabbit kidswear, Wetland Wildlife origami and TfL games among Branded Gift nominees at Gift of the Year Awards
Other finalists include Big Potato’s Mean Girls game, Ginger Fox’s PopMaster game and Fizz Creations’ Logo Lights.
Cereal Killer celebrates upcoming Scream movie with tie-in cereal
Strawberries & Scream is described as being ‘packed with a strawberry and cream punch and loads of strawberry jelly bits.’
Kith teams with Disney for Star Wars collection
The range includes jackets featuring iconic moments from the franchise, as well as a Chewbacca-inspired fuzzy mohair cardigan.
JAKKS Pacific to launch Sonic Prime action figures, play-sets and costumes in 2023
“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.
Ben & Jerry’s teams with Chance the Rapper for Mint Chocolate Chance ice cream
Mint Chocolate Chance was inspired by Chance’s favourite concoction growing up, as he would add his mother’s brownies to mint ice cream.