“We’re excited to continue the close working relationships with existing rights holders, publishing, theatre and entertainment partners, and many others to protect and grow the great legacy of these beloved stories,” read a joint statement from the companies.

“We’re working closely with suppliers, families, play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials,” said McDonald’s Chief Sustainability Officer Jenny McColloch.

We caught up with Sara to find out more about the development of the game, and why Spin Master was the perfect partner for the project.

Global Licensing NZ’s founder, Mark Paul, on a quarter of a century in licensing

The deadline to submit ideas is October 11th and the competition final will take place in-person at BLE on November 19th.

The show has also renamed its License This! competition to the Kelvyn Gardner License This! Competition in tribute.

Inspired by a recent issue of Booktime, Start Licensing’s Ian Downes looks at how brands like LEGO are bringing innovation to publishing and providing a safe-bet for indie stores.

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

Property category winners included Peppa Pig, The Rolling Stones and Pokémon.

The founder of Caroline Mickler Licensing discusses her creative process.