Elan Freedman, EVP Business Development & Licensing at Surge Licensing, on a life in licensing

Surge Licensing’s Elan Freedman reveals how he brings out the best in creative people…

Chocolatier Australia welcomes collaborations with Pimm’s and Bundaberg Rum

The deals were struck by Australian brand extension agency Assembl.

Dot Dash Design’s Paula Rich and Christa Mavroudis on prints, patterns and projects

Paula Rich and Christa Mavroudis discuss creativity, collaboration and Dot Dash’s own print and pattern work influences how they create for brand partners.

Netflix teams with vegan lifestyle brand UnHide for limited-edition blankets

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

Pizza Express debuts beer collaboration with Meantime

The Pizza Pale beer is ‘hoppy with fruity Citra’ and has been ‘crafted to make the perfect pizza partner,’ according to Pizza Express.

A24 launches Horror Caviar: A Cookbook, featuring recipes inspired by The Shining, Alien and Rosemary’s Baby

Recipes include Snap Pea Gelatine Labyrinth inspired by The Shining and Roasted Leg of Lamb & Carrot Flan inspired by Rosemary’s Baby.

Andrew Hogan on why Dan Dee International’s still thriving after 65 years in the toy business

Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.

Mattel teams with Rue des Mille for Barbie jewellery collection

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

SoapBox Labs’ Jamie Beaumont on how voice tech can help brand owners create magical conversational experiences for kids

We spoke with Jamie Beaumont, COO at Soapbox Labs, to talk conversational TV, voice tech-infused toys and how voice can shape the future of education.

Numskull Designs’ Karl Mizen on designing Christmas jumpers for Jaws, Jurassic Park and Back to the Future

Karl Mizen, Creative Director at Numskull Designs, discusses how to successfully bring brands to life as Christmas jumpers.

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