Fresh from a day at IFE 2022, Brands Untapped’s Billy Langsworthy looks at how the food and drink industry is engaging with the world of brand extensions.

The range includes t-shirts featuring album artwork, as well as sweaters embroidered with the band’s iconic Abbey Road pose.

The range will kick off with The Heinz Cookbook in May, followed by official Ketchup, HP Sauce, Beanz and Lea & Perrins books.

“This agreement offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere,” said Motul’s Laurent Taieb.

The range includes a Duke & Duchess Honey Breakfast Tea, a Featherington Blood Orange Mimosa Tea and a Queen’s Cake Vanilla Fruit Tea.

The partnership will kick off with Spin Master’s upcoming toy line for Skydance’s animated musical, Spellbound.

Marc Gascoigne – Publisher at Asmodee’s Aconyte Books arm – discusses how he approaches translating board games like Pandemic and Arkham Horror into successful novels.

“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me,” said Rocky.

The retail research event – taking place on Wednesday, March 30th – promises to ‘pack a week’s worth of research into a single day’.

“We have some truly inspiring talks from some of the most pioneering thought leaders across design and creating a business with purpose,” said Helena Mansell-Stopher, founder and CEO of Products of Change, organiser of the Sustainability in Licensing Conference.