Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.
Netflix details first wave of mobile games
“Whether you’re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone,” said Mike Verdu, VP of Game Development at Netflix.
Anya Hollis from Factory Rights on why cartoon legend Mr Benn is still going strong at 50
Mr Benn at 50: Anya Hollis, Head of Brand Licensing at Factory Rights, on the animation classic.
Quentin Tarantino teams with Secret Network for Pulp Fiction NFTs
“Secret Network and Secret NFTs provide a whole new world of connecting fans and artists and I’m thrilled to be a part of that,” said Tarantino.
Netflix launches pop-up Squid Game experience in LA’s Koreatown
The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.
A24 celebrates decades of promotional movie merchandise with new book, For Promotional Use Only
The book showcases more than 160 pieces of promotional merch, including a Stepford Wives frisbee, Jaws-branded nylon stockings and a satin jacket for The Color Purple.
“A collector’s first album always has special memories”: Greg Lansdowne on his new book, Panini Football Stickers: The Official Celebration
We caught up with Greg to find out more about the secret to Panini’s success – and how the design of the stickers has ensured they remain as popular as ever.
Play-Doh gets its own TV show competition in Play-Doh Squished
The show, set in a Play-Doh winter wonderland, will see three teams battle it out in a series of ‘physical and creative challenges’ to win a cash prize.
James O’Brien’s Mystery Hour gets a board game with Big Sky Games
Each week, the Mystery Hour sees James O’Brien enlist the help of LBC listeners to solve questions they’ve always wondered the answer to.
“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products
We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.