From Netflix to MasterChef, all kinds of brands are getting the board game treatment… So what’s the key to designing great licensed games?
Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.
Johnnie Walker partners with Netflix on limited-edition Money Heist bottle
In keeping with the theme of the show, there are hidden messages scrawled on the bottle that can only be seen under UV light.
Gremlins 2: A New Batch gets the Monster High treatment in latest Skullector launch
Previous dolls in the Skullector range have taken inspiration from The Shining, It and Beetlejuice.
“This is a brand on the move”: TSBA Group’s Jo Edwards on the three-pillar licensing strategy behind Transport for London
Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.
Mattel teams with Nike for UNO footwear and apparel
The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
Brand Licensing Europe 2021 details Kelvyn Gardner License This! finalists
“Based on the quality of entries, it is clear that there is no shortage of creativity in and around licensing at the moment,” said Ian Downes, chair of the judging panel and director at Start Licensing.
Streaming service MUBI launches print magazine, Notebook
Dedicated to ‘the art and culture of cinema’, Notebook will be published by MUBI biannually and the 132-page pilot issue is only available to MUBI members.
Sustainability in Licensing Conference to take place at London’s Royal Geographical Society in June 2022
“SILC22 will be a place for sharing ideas, insight, and innovation on how best this endlessly creative industry can continue to drive positive global action towards a more sustainable future,” said Helena Mansell-Stopher, Founder of Products of Change.
Brand Licensing Europe 2021 details health and safety policies, including mandatory mask-wearing
The BLE team has partnered with ExpressTest by CignPost to facilitate all testing requirements for international attendees.
Characters from Dune and Resident Evil head to Fortnite
Inspired by the recent Dune film, players can select outfits based on Paul Atreides and Chani.