Brava Fabrics launches Where’s Wally? collection
The range includes a shirt featuring a real Where’s Wally? puzzle.
Northern Monk and Rebellion celebrate Thought Bubble festival with Judge Dredd beer
The collaboration forms part of Northern Monk’s New Patrons Project range, with each launch boasting artwork from a different artist to celebrate Thought Bubble, the UK’s biggest comic art festival.
David Brabham on translating decades of iconic racing history into the Brabham brand
With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.
Dinosuit – the build-your-own wearable dinosaur kit – eyes brand collaborations
“I will certainly be interested to explore exciting licencing collaborations that work well,” said Dinosuit inventor Ross Padgett.
“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys
Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.
Netflix celebrates Stranger Things Day with limited-edition cereal, toys and pop-up stores
In the US, fans can take a tour of the first-ever Stranger Things pop-up stores located in New York City’s Times Square and at The Americana at Brand in Los Angeles.
Netflix partners with Champion for Stranger Things apparel collection
The college-inspired collection features Hawkins branding – based on the town featured in the show – as well as a mirrored design to reflect The Upside Down.
Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?
Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.
Come and chat to the Brands Untapped team at Brand Licensing Europe 2021
The Brands Untapped team will be at the show, and we’re based at stand C158.
Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.