Ravensburger’s first Disney Lorcana Store Summit event hailed a success
“The Summit provided a great way for us to share ideas in a collaborative environment,” said Alex Parker, Organised Play Coordinator at Ravensburger.
Farshore readies Betty and the Yeti graphic novels
“Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore,” said Rob Glenny, Head of Commercial and New Business at Beano Studio.
Sophie Bloomfield and Aardman’s Ben Townsend on cracking collaborations for Wallace & Gromit
Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.
PUMA to launch Hot Wheels collections in 2025
“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.
Magic Light Pictures bolsters The Gruffalo’s food portfolio with Cocoba Chocolate, Cake Decor and Just Love Food
“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.
Read the Brands Untapped 100: 2024 Edition online now
The Brands Untapped 100 is also available to pick up at BLE from the Brands Untapped booth at E175.
Licensing rock, metal and more: in conversation with Jens Drinkwater at Global Merchandising Services
Global Merchandising’s Jens Drinkwater on why now’s the time to make some noise!
LEGO and Formula 1 to kick off multi-year partnership in 2025
“Fans will be able to recreate and reimagine the world of Formula 1, brick by brick,” said Emily Prazer, Chief Commercial Officer of Formula 1.
Market Studios and Smiley team up to launch Smiley Sports brand
“Unlike traditional sportswear, which often emphasises competition and excellence, Smiley Sports focuses on making sports accessible and enjoyable for everyone,” said Vinod Kasturi CEO at Market Studios.
John Friend, Head of Xbox Gaming Consumer Products, on understanding fans – and listening to creatives
“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.