Landmark Studio Group’s David Ozer on the brand potential of cult hit Willy’s Wonderland
We caught up with David Ozer, CEO at Landmark, to learn more about the film’s potential in sectors like apparel, publishing and toys.
Skew’s Oliver Dyer on why the licensing industry’s biggest problem is its name
We sat down with Oliver to discuss Skew’s origins, his thoughts on creativity and why designers don’t get the recognition they deserve in the licensing space.
Emily Jacobs – Head of Global Licensing at The LEGO Group – on how passion and purpose fuel great partnerships
Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.
The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing
In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.
Bésame Cosmetics debuts Marilyn Monroe Collection
The range is inspired by some of Marilyn Monroe’s favourite cosmetics and each set comes with a detailed guide to replicate her look.
Nottingham Trent fashion students see their designs become a reality in Vayyu’s Peanuts apparel collection
“The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability,” said Emma Prince, NTU’s course leader for Fashion Design.
Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County
“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.
The Brand Radar: National Trust, Sarsen Stone Group and innovation in heritage licensing
Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.
Harry Potter New York store to boast themed areas, VR experiences and exclusive products
The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.
Colin the Caterpillar vs Cuthbert the Caterpillar: Does the case have legs?
Wynne-Jones IP’s Victor Caddy looks at the case of clashing cakes and what it means for the future of both brands.
