Start Licensing’s Ian Downes looks at how the Horrible Histories brand has expanded into live experiences, with the most recent being a Terrible Thames river tour.

Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.

Ashleigh Amos, Head of Brand Experience at Camden Town Brewery, tells us about the development of the Camden Marmite Ale – and the firm’s ambitions when it comes to future brand partnerships.

Scott Shillet on Endemol Shine North America’s most challenging IP

Players can witness Martin Luther King’s full “I Have a Dream” speech in the game.

“Combining Marmite’s distinctive flavours with our never pasteurised beer might seem like an unlikely pairing at first – but trust us, you’re going to love it,” said Ashleigh Amos, Head of Brand Experience and Partnerships at Camden Town Brewery.

“We are excited to build this partnership with Asmodee into a new world of fun, high-quality products for fans to enjoy,” said Erin Zipperle, founder and CEO of Rollacrit.

The pop-up tennis museum highlights milestones in tennis innovation while also serving as a Wilson retail destination.

“We are thrilled to partner with our friends at Cartoon Network Studios to continue innovating and expanding the Adventure Time universe with this world class team,” said HBO Max’s Billy Wee.

The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.