Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration
We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.
Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster
We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.
Talking Brands: TV reruns… Board games… What deals should Top of the Pops consider next?
This month, industry figures are looking at the iconic BBC brand, Top of the Pops – and whether it has the potential to rise up the licensing charts.
Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing
Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.
Roydon Turner on changing the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
Cleaning guru Mrs Hinch launches homewares collection with Tesco
The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.
HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients
Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.
Mondo debuts Godzilla Vs Kong tiki mugs
The tiki mugs have been designed by Mondo’s own Mike Bonanno and Hector Arce.
WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys
The deal marks Motul’s first expansion into licensed products.
The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets
Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.
