The hand-iced range recreates the design of Emma Bridgewater’s pink heart pottery.

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.

Ahead of a panel session on food brand licensing at IFE Manufacturing later this month, Start Licensing Ian Downes highlights why it’s an exciting part of the licensing landscape.

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

In a deal negotiated by Unilever Australia’s brand extension agency Asembl, Chocolatier Australia is launching a Bubble O’Bill milk chocolate Easter Egg.

“As Jim Bowen would have said, this is a super, smashing, great partnership,” said Laura Wood, Brand and Social Media Manager for Bullseye.

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

Sean “Fletch” Fletcher, Senior Game Designer at USAopoly, tells us how the team translated a hugely popular mobile gaming experience into an exciting new board game brand.

“Sophie is a very special brand, and we know it’s in good hands with Dan Dee and Animal Adventure,” said Patti Becker, CEO of Anjar & Becker Associates, the licensing agent for Sophie la girafe.

The Springfield Elementary-inspired styles include a vintage school uniform-inspired wide-wale yellow corduroy jacket and pants.