Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

The range includes boots with heels resembling Hello Kitty herself.

We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.

OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

“Staying true to Frank Lloyd Wright’s vision of reinvention was core to our product development,” said Judd Lord, Senior Director of Industrial Design at Delta Faucet Company.

“Working with Epic and the Fortnite team to bring my music to life inside the game has been so fun and such an honour,” says Ariana.

SPECTRE has been a collaboration between Kaedama – a team of award-winning French game designers consisting of Antoine Bauza, Corentin Lebrat, Ludovic Maublanc, Théo Rivière – and the Modiphius design team.

Tukwini Mandela – Marketing Director at House of Mandela and granddaughter of Nelson Mandela – talks us through how House of Mandela approaches licensing, delving into launches in wine and a recent partnership with KITH.

Lacey Gray, Chief Marketing Officer at LAVAIR, talks us through the design process behind the SEGA Mega Drive range.