“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

Initial concepts for the attractions will debut in November at the IAAPA Expo in Orlando.

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

We caught up with Ryan to find out more about the origins of his Princess Bride game – and find out how improv comedy shapes how he tackles design.

We caught up with the young team at Wrist World about the origins of their Miku band – and what brands they’re looking to collaborate with moving forward.

Joel Berkowitz reveals how he started London Toy Company in a flash of inspiration.

The new range pays tribute to Ali’s gold medal-winning performance at the 1960 Olympics in Rome.

Widely considered the master of Italian horror films, Dario Argento’s filmography includes cult classics like Suspiria, Deep Red, Tenebre and The Bird With The Crystal Plumage.

The range of small-scale collectible statues will celebrate all iterations of Godzilla throughout its history, from its most iconic looks to new artist interpretations.

Anna Singh, Co-Founder at Chinti & Parker, talks about designing the range – and why Crayola proved a perfect fit for the knitwear firm.