Victoria Whellans on WildBrain CPLG’s growing lifestyle portfolio

Victoria Whellans tells us how WildBrain CPLG expands its entertainment, sport and brand licensing.

Homesick brings Budweiser into candles with Backyard BBQ fragrance

“So many of our favourite summer memories involve BBQ and Bud, meaning we had a ton of personal experience to draw on creating these candles,” said Homesick’s Lauren Lamagna.

The Brand Radar: Welbeck Publishing, The FA and creativity in sports licensing

Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.

Chinti & Parker teams with Crayola for collection of sweaters, tracksuits and t-shirts

‘Crayola embodies the true essence of Chinti & Parker’s spirit, sharing our love of colour and always championing creativity, fun, self-expression, and a general sense of playfulness,’ read a statement from Chinti & Parker.

Brian Bolland’s Judge Dredd artwork to be celebrated in deluxe Apex Edition book

The book includes high-resolution scans from the likes of The Cursed Earth, The Day the Law Died, The Judge Child Quest and Judge Death Lives.

The Hershey Company to bring its sweet brands into toys and games with the likes of Jazwares, Spin Master and Funko

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

Floral Street’s Michelle Feeney on sustainability, creativity and crafting Van Gogh Museum fragrances

Floral Street Founder Michelle Feeney explains how the team approached bringing the Van Gogh Museum into fragrances.

Talking Brands: RUN DMC, Ferrari and Jurassic Park have all collaborated with pre-school brands. What other adult IP could thrive in this space?

PowerStation Studio US’ Sharon Weisman, The Toy Guy’s Chris Byrne and Alsop Design’s Joe Alsop give us their verdict on the brands ripe for a pre-school collab.

M&S Food teams with HarperCollins to launch first children’s book, Farm to Foodhall: The Magic Ingredient

“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future,” said M&S Food MD Stuart Machin.

The Brand Radar: M&S, Cooking with the Stars and how retailers bring TV brands to life in-store

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

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