Entries now open for Licensing Expo’s License This! competition
“License This! does a fantastic job of bringing together innovation and opportunity by helping designers, illustrators and animators to succeed in the wonderful world of licensing,” said License This! judge Steven Ekstract.
The Brand Radar: How exhibitions can power licensing activity
Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.
Pink Key Licensing’s Nancy Jones on creating perfect products for Pringles
What’s the ethos of Pringles? Nancy Jones discusses Pink Key Licensing’s products, passion and process.
POLYWOOD launches Country Living outdoor furniture collection
“Country Living readers often tell us they enjoy reading their magazine outdoors, and this new collection provides the perfect perch for thumbing through the latest issue,” said Country Living’s editor-in-chief Rachel Hardage Barrett.
Primark readies limited-edition Greggs clothing collection
“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK,” said Raymond Reynolds, Business Development Director at Greggs.
Perfetti Van Melle partners with D1 Milano for Chupa Chups watch collection
The range spans three monochromatic shades inspired by popular Chupa Chups flavours.
Colin the Caterpillar vs Cuthbert the Caterpillar: The verdict – and what it means for your brand
Wynne-Jones IP’s Victor Caddy looks at the recent verdict in the case of the clashing cakes – and what it says about IP protection in this sector.
Moonpig launches Ben & Jerry’s Valentine’s Day card collection
The five card range has been designed by illustrator Karis Richards.
ARTiSTORY teams with uin for National Gallery footwear collection
ARTiSTORY’s contemporary takes on pieces like Van Gogh’s Sunflowers and Monet’s The Water Lily Pond will appear on uin’s footwear line.
Nat Marco – founder of Small Fries Games – reveals how Pringles Pop Quiz got to market… And why she’s old school!
The founder of Small Fries Games, Nat Marco, talks about developing ideas – and taking a bold step toward licensing…