The Brand Radar: Hornby, The Beatles and the flourishing world of band brands

Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.

Bloody Disgusting teams with Dead Sled Coffee to launch its first licensed coffee, the Bloodbath Blend

The coffee has launched to celebrate the horror site’s 20th anniversary.

From catwalks to construction sites: Caterpillar’s Kenny Beaupre and Lesley Godby on the team’s strategic approach to brand extensions

Caterpillar’s Kenny Beaupre and Lesley Godby shed light on how the B2B brand has made the successful leap into consumer products.

Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles

We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.

Wynne-Jones IP launches new division dedicated to designers, content creators and innovators

“Design registration is complex, arcane and often misunderstood,” said Victor Caddy, who heads up the new Designs team.

PatPat designer Sandi Graham on Paw Patrol apparel – and dressing kids like kids

With ranges that include Smurfs and Care Bears, designer Sandi Graham explains why PAW Patrol is a great fit for PatPat

The Brand Radar: Kimm & Miller, Only Fools and Horses and keeping classic brands alive through creative design

Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.

Moorcroft’s Elise Adams on the firm’s design-led collaboration with the RHS

Elise Adams – MD at art pottery firm Moorcroft – tells us what makes the long-established RHS partnership tick.

RHS Licensing Manager Cathy Snow on how trust, balance and creativity help brand extensions bloom

We caught up with Cathy Snow, Licensing Manager at the RHS, to find out more about the firm’s approach to brand extensions.

Merlin Crossingham, Creative Director of Wallace & Gromit, on brands they can work with – and lines they can’t cross

Wallace & Gromit’s Creative Director, Merlin Crossingham, on how he keeps the pair in and out if trouble.

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