MDR Brand Management’s Daniel Avener picked up the final award of the event as he was named Brand Licensing Ambassador 2021.

With activity spanning new product launches, activity trails and even a commemorative medallion, Natalie Frow, European Senior Brand Manager at TOMY, talks us through a very special year for Britains – and looks ahead to what’s next for the brand.

Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.

Simon talks us through the labyrinthian writing process behind Could You Survive Midsomer? – and we discuss how brands can embrace left-field opportunities.

The collection includes a hoodie, tee and joggers inspired by Count Chocula.

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

The range spans hoodies, crewnecks and tees depicting key moments from the show, including some of Larry David’s iconic quotes.

Gold medallists Tom Daley and Charlotte Worthington will be taking part in the panel session, alongside Team GB’s Tim Ellerton and The Point.1888’s Will Stewart.

Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.

“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.