LEGO launches LEGO adidas Originals Superstar sneaker set
“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.
LEGO, Zuru and Tesco to speak at Sustainability in Licensing Conference 2021
“We have the full support from an incredible line-up of speakers and panellists, all set to inspire, educate and connect, for the common good,” said Helena Mansell-Stopher, curator of SILC and founder of Products of Change.
The Point.1888’s Hannah Stevens on creativity, St Andrews and helping sports brands soar
We caught up with Hannah to find out more about her approach to working with sports brands – and where she sees opportunities for St Andrews.
Meme becomes reality as Microsoft readies launch of Xbox Mini Fridge
When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.
Rare teams with Disney to bring Pirates of the Caribbean to Sea of Thieves
“The sense of fun, wonder and the imaginative spirit that we hold real affection for in the world of Pirates of the Caribbean always felt like it could be complementary to the world of Sea of Thieves,” said Sea of Thieves’ Executive Producer Joe Neate.
Stephanie Kupperman on launching her own agency, Licensing 360, as a result of lockdown madness
Stephanie Kupperman on cult movies – and the ethos behind new agency Licensing 360.
Barratt, Iceland and The Point.1888: A frozen triumph
Bethan Garton, Commercial Director at The Point.1888, lifts the lid on the development process behind Iceland’s successful line of frozen treats based on classic Barratt sweets brands.
Corona launches eco-friendly pop-up beach bar in Cornwall
Corona’s 100% Natural Bar was created by eco-building expert Molly Windels-Lyte and the team at In-Build using sand, clay, wood and bamboo.
Tony’s Chocolonely re-evaluating BrewDog collaboration following “rotten culture” accusations
‘Treating people with fairness and equality is core to our values at Tony’s,’ read a statement from Tony’s Chocolonely.
Netflix launches online store selling apparel and lifestyle products based on brands like Lupin, Yasuke and Eden
“We’re always looking at how we can extend the world of our stories for fans, from apparel and toys to immersive events and games,” said Josh Simon, VP of Consumer Products at Netflix.