Reebok debuts Jurassic Park collection spanning footwear and apparel
Each item in the collection pays homage to key characters and props from the film.
“We’re not following fashion; we’re following fandom”: TruffleShuffle’s Pat Wood on brands, design and sticking to a niche
TruffleShuffle Owner and MD Pat Wood tells us about the company’s ethos of ‘made for fans, by fans’.
Warner Bros. Consumer Products’ Sunny Hong on the passion that powers fashion partnerships for Space Jam: A New Legacy
With partners on board spanning Nike, Bait and Tommy Hilfiger, we caught up with Sunny to find out more about bringing Space Jam: A New Legacy to life in fashion.
Warner Bros.’ Nomi Vela on keeping storytelling at the heart of Space Jam: A New Legacy’s toy lines
With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.
Russell Binder reveals what Striker Entertainment is looking to do for Don’t Hug Me I’m Scared
Striker Entertainment’s Russell Binder on the unique challenges of the Don’t Hug Me I’m Scared licence.
Welbeck Publishing Group teams with The FA for England: The Official History
“Our national teams continue to be an inspiration for many and this will bring to life a rich history that connects with our nation,” said The FA’s Simon Wickham.
The Brand Radar: Talking art with Vice Press’ James Henshaw
Start Licensing’s Ian Downes talks with Vice Press’ James Henshaw to get an insight into Vice Press and their approach to the art category.
Playing with brands and UI
Si digital’s Head of Design, Tom O’Malley, looks at how brands can immerse fans even further in their IP through smart, creative user interface designs.
A tasty history of fast food video game tie-ins
Game designer and author Scott Rogers takes a look at how fast food brands like McDonald’s, KFC and Burger King have embraced the video game space over the years.
The Last Gameboard’s Shail Mehta and Lee Allentuck on creating innovative tabletop experiences for brands
Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.