All Licensing Expo participants will be required to wear a face mask while indoors at the Mandalay Bay Convention Center and present proof of vaccination or a negative Covid-19 test.

Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.

Jamie Anderson discusses extension plans for some all-time classic brands.

President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.

Players race around the neighbourhood using ramps and shortcuts to find parts to make a communication device to contact E.T.’s home planet

The Mojo Nation 100 details toy and game designers, inventors and R&D execs who have excelled over the last 12 month – all nominated for by those working in the industry.

“We are privileged to be given the opportunity to work on such a popular IP with a dedicated fanbase,” said Jess Tadmor of Panini UK.

“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President at Mars Wrigley.

The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.

Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.