Seinfeld gets the LEGO treatment
“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.
PowerStation Studios’ Dave Collins on passion, creativity and designing for a “wow” every time
We caught up with Dave Collins, Co-Founder of PowerStation Studios, to get his thoughts on design, creativity and helping brands soar.
Brunel University looks to partner with brand owners on student design projects
“Collaborative student projects add considerable value to a student’s education and companies can benefit from gaining fresh ideas,” said Brunel’s Dr Eujin Pei.
Creator of The Raccoons, Kevin Gillis, on licensing and rebooting the cartoon favourite
Kevin Gillis, creator of The Raccoons cartoon, talks licensing, reboots and more
Dead Sled Coffee’s Mike Thorwart on bringing horror icons like Bela Lugosi and Vincent Price into coffee
We caught up with Dead Sled’s Co-Owner and Head of Product Development, Mike Thorwart, to discuss how Dead Sled translates brands into coffee.
Star Editions founder Will Marston talks wholesale print, gift and greeting-card licences
Will Marston tells us how he got into wholesale licensing – and which brands are working well online.
H&M debuts Keith Haring menswear collection
The range spans hoodies, tees, trainers, shorts and jackets, as well as bags, bucket hats and socks.
Patti Becker discusses licensing classic toys and games as TV shows, pet products – and more
Anjar Co. & Becker Associates Patti Becker on licensing classic Wham-O toys to Jazwares and Winning Moves.
Talking Brands: Which brands could licensing help revive?
Smart Design Studio’s Nic Davies, Heayes Design’s Richard Heayes, Pinfinity’s Caleb Paullus and The Toy Association’s Marian Bossard give us their picks for brands that could enjoy a second life through licensing.
The Brand Radar: Hornby, The Beatles and the flourishing world of band brands
Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.