We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.

Jewel Branding’s VP of Brand Licensing, Samira Henley, on standing out, selling out and staying creative

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.

Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.

Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas

With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.

We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

Marmite… It’s said that you either love it or hate it. In the first of a new regular column, Start Licensing’s Ian Downes puts the spread in the spotlight, looking at Unilever’s inventive approach to licensing the brand.