The Point.1888’s Janine Richmond discusses how creativity, humour and fun fuel partnerships for Tom Gates
Janine Richmond, Head of Product and Brand at The Point.1888, tells us what the agency has planned for the smash-hit Tom Gates brand.
The Brand Radar: Carhatt WIP, 2000 AD and how brands can embrace creative communities
Start Licensing’s Ian Downes looks at how Rebellion worked with different artists to reinterpreted 2000 AD and its characters for a tribute in Carhatt WIP magazine.
The Point.1888 founder Will Stewart celebrates seven years in licensing – and explains why he’s launching Story.1888
Will Stewart, founder of The Point.1888, on growing the company – and launching a marketing agency.
Four days left to enter BLE’s Kelvyn Gardner License This! competition
Winners receive promotional space at Brand Licensing Europe 2022, advice from industry experts, and annual membership of Licensing International and Products of Change.
Talking Brands: Marmite and Catan have launched beer collaborations… Which other brands should take a swig?
Triclops Studio’s Rob Ames and Luc Hudson, Beams International’s Emma Coote and Tomato Source’s Emma Beeson share their suggestions as to what brands are ripe for a beer collaboration.
Universal brings The Boss Baby to personalised video platform Cameo
Fans of The Boss Baby can request one-to-one video messages from the character, ranging from birthday greetings to pep talks and playful roasts.
Freddy Krueger enters the beauty space as Kylie Cosmetics debuts A Nightmare on Elm Street collection
The collection comes in blood-splattered VHS-style packaging and incudes horror-inspired false lashes, lip lacquers, a lip and cheek jelly stain, a powder palette.
Morgan Lane founder Morgan Curtis on creating a luxury Monopoly nightwear collection
We caught up with Morgan Curtis to find out more about her approach to designing nightwear – and why Monopoly proved a perfect fit for Morgan Lane.
Playmobil teams with Van Gogh Museum on Sunflowers and The Bedroom sets
A Sunflowers set features Playmobil-figure of Vincent van Gogh, a miniature easel, painting palette and the artwork Sunflowers, while another is based of his The Bedroom artwork.
Mattel celebrates 100 years of Gucci with Hot Wheels Gucci Cadillac Seville
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.