“We had such a great time exploring the different flavour combinations, ultimately pairing the signature flavours of Oreo Thins cookies with a blend of our bright, berry-flavoured red wine,” said Barefoot’s Jen Wall.

The immersive experience will open in London in 2022, taking over a 30,000 square foot space located within Camden’s Stable Market.

Chris Tague tells us about his history with car brands – and why Lotus offers licensing partners a unique proposition.

“Learn. Play. Swim.” David Sherman reveals why Teenage Mutant Ninja Turtles make a perfect partner.

“This project has been in development for years, which has allowed us to experiment and innovate,” said Deirdre Cross, Vice President of Prospero Hall.

“Having worked on some of our favourite brands such as Little Big Planet and Rick and Morty, Lucy brings amazing experience to the team,” said Toikido CEO and Founder, Darran Garnham.

The hip-hop star will provide artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial content and experiential activations.

The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.

To discuss the development process – and future – of Blown Ups!, we caught up with Fab Design’s own James Yuen.

“Reemsborko constantly seeks the most interesting IP out there,” said Reemsborko’s Max Arguile.