Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.

Making Things’ Fi Murray, Reemsborko’s Max Arguile and Rainbow Productions’ Simon Foulkes reveal the brands they think would be a great fit for a hotel experience.

“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.

We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Start Licensing’s Ian Downes looks at how a partnership between Hy Equestrian and art brand Thelwell highlights the benefits of embracing specialist markets.

We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.

Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.

To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.