Hasbro and Right Angle Entertainment prepare for opening of Clue: An Outdoor Walking Experience

Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.

Van Gogh Museum to launch its first ever fragrance with Floral Street

“Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday,” said Floral Street’s Michelle Feeney.

Jazwares to enter the pet toy space with range inspired by Wham-O brands like Slip ‘N Slide and Frisbee

“As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category,” said Michael Rinzler, Executive VP/Partner, Jazwares.

The Opinionated Designer: Are motor brands racing into the forefront of fashion?

Designer and Creative Consultant Emma Horton looks at how car brands are embracing collaborations in the fashion space – and vice versa!

Jacob’s partners with The Cheshire Cheese Company for Mini Cheddars-inspired cheese

The Ploughman’s Cheshire Cheese, inspired by Mini Cheddars, is made with pickled shallots and creamy Cheshire Cheese.

PUMA launches HARIBO collection, with apparel inspired by Goldbears and Happy Cherries sweets

The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.

Dean’s Michael Louw on how brand collaborations are helping expand the shortbread firm’s audience

We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.

Fred Perry debuts Gorillaz collaboration, spanning shirts, socks and jackets

The 21-piece collaboration sees the four bandmates each put their individual stamp on classic Fred Perry silhouettes.

BLOOM Gin teams with Firebox to launch limited-edition ‘blanquet’

Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.

The Brand Radar: Joe & Seph’s, Budweiser and how brand collaborations fuel flavour innovation

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

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