Natural History Museum’s Maxine Lister on creativity, sustainability and opportunity
We caught up with the Museum’s Head of Licensing – Maxine Lister – to dive into the design process behind some of the firm’s recent collaborations.
WildBrain CPLG’s Jimmy Sorber on Space Invaders, Floris Van Bommel and why we’re in a golden age of footwear collaborations
Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.
Mattel Films teams with Vin Diesel for Rock ‘Em Sock ‘Em Robots movie
“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world building, franchise making success we have had with Universal, is truly exciting,” said Diesel.
BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand
Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…
Hasbro teams with Star Editions to launch online Monopoly store
The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.
Pantone debuts Pantone Lifestyle Gallery store in Hong Kong
The 600sq ft location sells a range of Pantone products, including the brand’s recent FunMix collection, which spans bedlinen, loungewear, slippers, towels, and blankets.
Grupo Modelo teams with Francobolli to launch world’s first Corona store
The site at Mexico’s Cancun airport houses two Corona stores as well as two kiosks.
License to thrill: How to make brands soar in toys and games
Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
The Brand Radar: Royal Mail, Rug Maker and how to make stamps stick in licensing
Start Licensing’s Ian Downes looks at how Royal Mail has cemented the iconic design status of its Machin stamps through a smart partnership with Rug Maker.