Hasbro teams with Reebok for Nerf sneaker collection

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

Acaill & Skye’s Mhairi Muncaster reveals why Walthamstow Wetlands is the ideal home for the new Moomins exhibition

Mhairi Muncaster on working with The Moomins – and not exploiting their creator as a brand.

Curaleaf teams with Rolling Stone on branded cannabis products

“We’re honoured that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry,” said Joe Bayern, CEO of Curaleaf.

Right Angle Entertainment’s Justin Sudds on bending rules, subverting expectations and bringing Clue into live events

Ahead of the show launching in LA, we caught up with Right Angle Entertainment Co-Founder Justin Sudds to find out more about the development of Clue: An Outdoor Walking Experience.

Netflix teams with Fever to launch Money Heist: The Experience at secret locations around the world

“Slip into your red jumpsuit, put on the iconic Dali mask, and step into the world of the heist for an experience of a lifetime,” said Greg Lombardo, Head of Experiences at Netflix.

Designer Scott Rogers and Ravensburger’s Cassidy Werner on bringing Alien to the tabletop with Fate of the Nostromo

Scott and Cassidy shed light on bringing the fear and tension of the iconic film to a board game experience.

The Opinionated Designer’s Emma Horton on the fashion industry’s evolving relationship with brands

We caught up with Emma to find out more about her approach to design – and why she feels the fashion industry’s perception of the licensing space is changing.

Wild in Art’s co-founder Charlie Langhorne on licensing for big, bonkers and brilliant public art trails

From The Snowman and snails to gorillas and Gromit, Charlie Langhorne puts art in the wild for Wild in Art…

Brand Licensing Europe teams with Mojo Nation on new Inventions & Product Innovations category for its License This! competition

The competition is now open – and winners will receive a free stand at BLE 2022, one-on-one consultation with members of the judging panel, and free memberships to Licensing International and Products of Change.

The Brand Radar: Gangsta Granny, Alton Towers and the appeal of licensed attractions

Start Licensing’s Ian Downes looks at how brands give theme parks a great chance to deliver fresh experiences that are original, individual and creatively lead.

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